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Sony Alpha a7 IV Mirrorless Digital Camera (Body Only)

Name: Sony Alpha a7 IV Mirrorless Digital Camera (Body Only)
Brand: Sony
SKU: ILCE-7M4B
Price: 9499.00 AED
Availability: OutOfStock

SKU

ILCE-7M4B

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33MP Full-Frame Exmor R CMOS Sensor
Up to 10 fps Shooting, ISO 100-51200
4K 60p Video in 10-Bit, S-Cinetone
3.68m-Dot EVF with 120 fps Refresh Rate
3" 1.03m-Dot Vari-Angle Touchscreen... Read More

Special Price AED 9,499.00 AED 9,046.67 Regular Price AED 10,998.75

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Sony Alpha a7 IV Mirrorless Digital Camera with 28-70mm Lens

Special Price AED 11,099.00 AED 10,570.48 Regular Price AED 12,499.00

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Sony A7 IV Overview

An all-arounder that pushes beyond basic, the Sony Alpha a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.

The newly developed 33MP Exmor R CMOS sensor pairs with the BIONZ XR processor from the Alpha 1 to achieve quick shooting up to 10 fps and 4K 60p video recording, along with broad sensitivity up to ISO 51200 and a wide 15+ stop dynamic range. Beyond image quality, the sensor and processor also contribute to an advanced AI-based AF system that supports Real-time Eye AF and Real-time Tracking for intuitive AF control and subject tracking.

This fourth-generation of the a7 camera also sports an updated body design that houses a higher resolution 3.68m-dot EVF, vari-angle touchscreen LCD, and dual memory card slots, including one dual CFexpress Type A/SD UHS-II slot. Connectivity and streaming are also a key attribute of this camera, and it supports a simple plug-and-play design for live streaming directly from the camera when connected to a computer via USB.

Sensor and Processor

33MP Exmor R BSI CMOS Sensor

Newly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.

BIONZ XR Processor

Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.

In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.

Advanced External Flash Control

Suiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.

Video Recording

4K 60p Video Recording in 10-Bit

Making full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.
There is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.
No recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.
The a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s.

S-Cinetone, S-Log3, and Other Color and Gamma Controls

S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

Shooting Frame Rates

NTSC Mode: 1, 2, 4, 8, 15, 30, 60, 120 fps
PAL Mode: 1, 2, 3, 6, 12, 25, 50, 100 fps

Fast Hybrid AF System

AI-Based Autofocus

Covering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.

Real-time Tracking and Real-time Eye AF

Borrowing from the flagship AF system, the a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:

Real-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed.
Beyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognizes human, animal, and bird's eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject's eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations.

AF During Video Recording and Additional Focusing Modes

Real-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.
For more control over how focus shifts appear during recording, seven-step AF transition speeds and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.
A unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening. This function is compatible with select E-mount lenses, check Breathing Compensation lens compatibility here.
Focus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.
A feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.

Body Design, Connectivity, and Streaming

Viewfinder and LCD Screen

An improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. This viewfinder supports both standard 60 fps and 120 fps frame rates for smooth motion rendering and its physical design has a long 23mm eye point, 0.78x-magnification, and 37.3° field of view.
Perfect for vlogging or other self-recording needs, the side-opening 3.0" 1.03m-dot vari-angle articulating screen can be used in a front-facing orientation or can be tilted up or down to suit working from high or low shooting angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.

Hybrid Stills and Video Body Design

New to the Alpha line, there is a convenient Still/Movie/S&Q dial, beneath the shooting mode dial, that allows for quick changing between different recording modes. By changing between stills and movie recording modes, the menu system and custom buttons will change for more intuitive and practical use.
Customizable interface permits assigning 169 functions across 18 different buttons and the new rear dial R.
Dual memory card slots allow for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. One slot is a dual CFexpress Type A and SD slot and the other is solely an SD card slot; both are rated to support UHS-II memory cards.
Updated menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.
Accepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 520 shots per charge when working with the viewfinder or 580 shots when working with the rear LCD.

Ports and Interface

Full-size HDMI A port offers a more reliable connection when working with external recorders.
A USB 3.2 Gen 2 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.
Both 3.5mm headphone and external microphone ports facilitate greater control over audio recording.
Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
USB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.

5-Axis SteadyShot INSIDE Image Stabilization

Enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.
For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.
Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.

Wireless Connectivity and Streaming

Built-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.
Use of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.
Live streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing.
4K 15p, FHD 60p/30p, and HD 30p recording settings are available and there are also internal Creative Look and Soft Skin effects for a refined image quality straight from the camera.
Internal recording is supported to a memory card while live streaming.
UVC and UAC standards are supported for improved picture and sound quality during streaming.
Supports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting.

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Sony A7 IV Specs

Imaging

Lens Mount	Sony E
Sensor Type	35.9 x 23.9 mm (Full-Frame) CMOS
Sensor Resolution	Actual: 34.1 Megapixel Effective: 33 Megapixel
Crop Factor	None
Aspect Ratio	1:1, 3:2, 4:3, 16:9
Image File Format	JPEG, Raw, HEIF
Bit Depth	14-Bit
Image Stabilization	Sensor-Shift, 5-Axis

Exposure Control

ISO Sensitivity	Auto, 100 to 51200 (Extended: 50 to 204800)
Shutter Speed	1/8000 to 30 Second Bulb Mode
Metering Method	Center-Weighted Average, Highlight Weighted, Multiple, Spot
Exposure Modes	Aperture Priority, Manual, Program, Shutter Priority
Exposure Compensation	-5 to +5 EV (1/3 EV Steps)
Metering Range	-3 to 20 EV
White Balance	Auto, Cloudy, Color Temperature, Color Temperature Filter, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Day White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater
Continuous Shooting	Up to 10 fps at 33 MP for up to 828 Frames (Raw) / Unlimited Frames (JPEG)
Interval Recording	Yes
Self-Timer	2/5/10-Second Delay

Video

Recording Modes	H.265/XAVC HS 4:2:2 10-Bit UHD 4K (3840 x 2160) at 23.976p/50p/59.94p [50 to 200 Mb/s] H.265/XAVC HS 4:2:0 10-Bit UHD 4K (3840 x 2160) at 23.976p/50p/59.94p [30 to 150 Mb/s] H.264/XAVC S-I 4:2:2 10-Bit UHD 4K (3840 x 2160) at 23.976p/25p/29.97p/50p/59.94p [240 to 600 Mb/s] Full HD (1920 x 1080) at 23.976p/25p/29.97p/50p/59.94p [89 to 222 Mb/s] XAVC S 4:2:2 10-Bit UHD 4K (3840 x 2160) at 23.976p/25p/29.97p/50p/59.94p [100 to 200 Mb/s] Full HD (1920 x 1080) at 23.976p/25p/29.97p/50p/59.94p [50 Mb/s] XAVC S 4:2:0 8-Bit UHD 4K (3840 x 2160) at 23.976p/25p/29.97p/50p/59.94p [60 to 150 Mb/s] Full HD (1920 x 1080) at 23.976p/25p/29.97p/50p/59.94p/100p/119.88p [16 to 100 Mb/s]
External Recording Modes	4:2:2 10-Bit UHD 4K (3840 x 2160) at 23.976p/25p/29.97p/50p/59.94p Full HD (1920 x 1080) at 23.976p/50p/59.94p Full HD (1920 x 1080) at 50i/59.94i 4:2:0 8-Bit UHD 4K (3840 x 2160) at 23.976p/25p/29.97p/50p/59.94p Full HD (1920 x 1080) at 23.976p/50p/59.94p Full HD (1920 x 1080) at 50i/59.94i
Recording Limit	Unlimited
Video Encoding	NTSC/PAL
Audio Recording	Built-In Microphone (Stereo) External Microphone Input (Stereo)
Audio File Format	AAC, Linear PCM (Stereo)
Live Streaming	Yes
Webcam Functionality	Yes

Focus

Focus Type	Auto and Manual Focus
Focus Mode	Continuous-Servo AF (C), Direct Manual Focus (DMF), Manual Focus (M), Single-Servo AF (S)
Autofocus Points	Phase Detection: 759 Contrast Detection: 425
Autofocus Sensitivity	-4 to +20 EV

Viewfinder

Viewfinder Type	Electronic (OLED)
Viewfinder Size	0.5"
Viewfinder Resolution	3,680,000 Dot
Viewfinder Eye Point	23 mm
Viewfinder Coverage	100%
Viewfinder Magnification	Approx. 0.78x
Diopter Adjustment	-4 to +3

Monitor

Size	3.0"
Resolution	1,036,800 Dot
Display Type	Free-Angle Tilting Touchscreen LCD

Flash

Built-In Flash	No
Flash Modes	Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync
Maximum Sync Speed	1/250 Second
Flash Compensation	-3 to +3 EV (1/3, 1/2 EV Steps)
Dedicated Flash System	TTL
External Flash Connection	Hot Shoe

Interface

Media/Memory Card Slot	Slot 1: CFexpress Type A / SD (UHS-II) Slot 2: SD/SDHC/SDXC (UHS-II)
Connectivity	HDMI A (Full Size), USB Type-C (USB 3.2 Gen 2), USB Micro-B (USB 2.0), 3.5mm Microphone, 3.5mm Headphone
Wireless	Wi-Fi Bluetooth
GPS	No

Environmental

Operating Temperature

32 to 104°F / 0 to 40°C

Physical

Battery	1 x NP-FZ100 Rechargeable Lithium-Ion, 7.2 VDC, 2280 mAh (Approx. 520 Shots)
Dimensions (W x H x D)	5.2 x 3.8 x 3.1" / 131.3 x 96.4 x 79.8 mm
Weight	1.4 lb / 658 g (Body with Battery and Memory)

Sony Alpha a7 IV Mirrorless Digital Camera (Body Only)
Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
AC Adapter and Power Cord
Sony ALC-B1EM Body Cap for E-Mount Cameras
Shoulder Strap
Accessory Shoe Cap
Eyepiece Cup
USB Type-C to Type-A Cable
Limited 1-Year Warranty

Not in the Box

Essential Memory Cards (Not Included)
Essential Lenses (Not Included)

SHIPMENTS AND RETURNS

YOUR PACK SHIPMENT

Packages are generally dispatched within 3 working days after receipt of payment and are shipped via Courrier.

If you prefer delivery by UPS Extra with required signature, an additional cost will be applied, so please contact us before choosing this method. Whichever shipment choice you make, we will provide you with a link to track your package online.

Shipping fees free for orders above 300 AED within UAE , for international shipping please contact us before placing your order

RETURN POLICY

FOR ONLINE PURCHASES ONLY

NOTE: - THIS POLICY IS ONLY APPLICABLE FOR ONLINE ORDERS AND DOES NOT APPLY IN DIGI TECH Office

• Articles are accepted for return in case of any manufacturing defect if returned in an unused condition within 10 days from the date of delivery.

• You may return any article subject to our acceptance on the condition that it was not worn, damaged, resized, engraved or altered.

• On receipt of the product, our quality assurance department will review the condition and make a declaration of acceptance or non acceptance.

• On the basis of the declaration, we will inform you the status within 7 working days of receiving the product.

• On acceptance for product return, we will process your request for the refund within 7 working days.

• Refunds on the purchases made with the credit card will only be credited to the same card. Please allow one month billing cycle in order for your credit card to appear.

• International Shipping charges (for all items shipped outside UAE) will be deducted for all returns based on the applicable shipping charges.

EXCLUSIONS

Items bought through Promotional offers are not eligible for return.

HOW TO PROCEED WITH YOUR RETURN

Call our Customer Service Department on +9714 259 5447 or send a mail to
[email protected]

Include all original packaging and collateral material.

Please provide at least the following information in your return request package.

• Online Order Number

• Reason for Return

• Your contact details

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Be sure to ship your item fully insured, and request a return receipt for confirmation that your shipment has reached its destination.

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Attention: Digi Tech Trading LLC.

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Tel: +9714 259-5447

Following the above mentioned instructions will enable us to process your return effectively.

If you have any questions about our return procedures, please contact us or call +9714 259 5447. Please note that return shipment charges would have to be borne by the sender.

Sony Alpha a7 IV Mirrorless Digital Camera (Body Only)

Sony A7 IV Overview

Sensor and Processor

33MP Exmor R BSI CMOS Sensor

BIONZ XR Processor

Advanced External Flash Control

Video Recording

4K 60p Video Recording in 10-Bit

S-Cinetone, S-Log3, and Other Color and Gamma Controls

Shooting Frame Rates

Fast Hybrid AF System

AI-Based Autofocus

Real-time Tracking and Real-time Eye AF

AF During Video Recording and Additional Focusing Modes

Body Design, Connectivity, and Streaming

Viewfinder and LCD Screen

Hybrid Stills and Video Body Design

Ports and Interface

5-Axis SteadyShot INSIDE Image Stabilization

Wireless Connectivity and Streaming

Sony A7 IV Specs

Not in the Box

SHIPMENTS AND RETURNS

YOUR PACK SHIPMENT

RETURN POLICY

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Sony Alpha a7 IV Mirrorless Digital Camera (Body Only)

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Sony A7 IV Overview

Sensor and Processor

33MP Exmor R BSI CMOS Sensor

BIONZ XR Processor

Advanced External Flash Control

Video Recording

4K 60p Video Recording in 10-Bit

S-Cinetone, S-Log3, and Other Color and Gamma Controls

Shooting Frame Rates

Fast Hybrid AF System

AI-Based Autofocus

Real-time Tracking and Real-time Eye AF

AF During Video Recording and Additional Focusing Modes

Body Design, Connectivity, and Streaming

Viewfinder and LCD Screen

Hybrid Stills and Video Body Design

Ports and Interface

5-Axis SteadyShot INSIDE Image Stabilization

Wireless Connectivity and Streaming

Sony A7 IV Specs

Not in the Box

SHIPMENTS AND RETURNS

YOUR PACK SHIPMENT

RETURN POLICY